Privacy policy

Updated 17th February 2025

1. General

This Privacy Policy describes how The New Ed Company Limited trading as Voltik (also referred to as "Voltik", "we", "us" or "our") collects, uses, and protects your personal data when you interact with us through our website, services, or digital platforms. This Policy also outlines your data protection rights, including the right to object to certain types of processing. More information about your rights and how to exercise them is provided in the "Your Rights" section.

The New Ed Company Limited is the data controller for your information. Our company details are as follows:

a) Company Name: The New Ed Company Limited
b) Trading As: Voltik
c) Company Number: 13660615
d) Registered Office: 9 Shottery Brook Office Park, Timothys Bridge Road, Stratford-Upon-Avon, Warwickshire, England, CV37 9NR

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2. Collection of Personal Data

2.1 What Information Do We Collect?

We collect and process personal data when you interact with us, visit our website, use our services, or contact us. The information we collect includes:

a) Personal Information: Name, email address, phone number, and postal address
b) Demographic Data: Age, gender, and location
c) Account Information: Username, passwords, and social media handles
d) Social Media Data: Posts, profiles, audience demographics, and engagement metrics
e) Financial Data: Payment details, billing address, and transaction records
f) Usage Data: Information about how you use our website and services
g) Marketing Preferences: Records of your communication preferences and interactions with marketing materials

2.2 Information From Third Parties

We may also receive information from:

a) Public sources like Google, social media platforms (e.g., Facebook, Instagram, LinkedIn, TikTok, and YouTube)
b) Third-party analytics tools (e.g., Google Analytics) for site usage insights
c) Partners providing business or marketing referrals

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3. How We Use Your Information

We process your data for the following purposes and legal grounds:

3.1 Contract Fulfilment

When we enter into or perform a contract with you, we use your data to:

a) Verify your identity
b) Manage your profile and brand
c) Communicate with you regarding services
d) Process payments

3.2 Legitimate Interests

To conduct our business effectively, we use your data to:

a) Provide, maintain, and improve our services
b) Analyse customer interactions and trends
c) Prevent fraud and protect data integrity
d) Respond to customer enquiries and complaints
e) Evaluate and enhance marketing performance

3.3 Consent

With your consent, we use your data to:

a) Send marketing communications
b) Personalise your experience on our platforms
c) Use cookies and tracking technologies (see "Cookies" section)

3.4 Legal Obligations

We process data when required by law, such as:

a) Reporting for tax or accounting purposes
b) Responding to government or law enforcement requests

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4. Your Rights

You have several rights regarding your personal data:

a) Access: Request a copy of the personal data we hold about you
b) Rectification: Request corrections to inaccurate or incomplete data
c) Erasure: Request deletion of your data (subject to legal obligations)
d) Restriction: Request limitations on our processing of your data
e) Portability: Request transfer of your data to another controller
f) Objection: Object to processing for direct marketing or based on our legitimate interests

To exercise your rights, contact us at contact@voltik.ai. We aim to respond within one month.

If you are dissatisfied with our handling of your data, you may lodge a complaint with the Information Commissioner's Office (ICO) in the UK.

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5. Data Sharing & Transfers

We may share your personal data with:

a) Service Providers: For IT support, payment processing, marketing, and analytics
b) Business Partners: To deliver requested services or run joint marketing campaigns
c) Social Media Platforms: When interacting with content or advertisements
d) Authorities: To comply with legal obligations

Some transfers may involve data being sent outside the UK/EEA, including to the USA. We ensure appropriate safeguards are in place for international transfers, such as Standard Contractual Clauses approved by the UK Information Commissioner.

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6. Data Retention

We retain your data for as long as necessary to fulfill the purposes outlined in this policy or as required by law. If you opt out of marketing, we will retain your data only to ensure we do not contact you again.

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7. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to:

a) Enhance site functionality and performance
b) Personalise your browsing experience
c) Analyse traffic and user behaviour

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8. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or website updates.

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9. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us:

The New Ed Company Limited (trading as Voltik)
Registered Office: 9 Shottery Brook Office Park, Timothys Bridge Road, Stratford-Upon-Avon, Warwickshire, England, CV37 9NR
Email: contact@voltik.ai

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